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About Us

In the heart of every garment created at Little Hands, the rich tapestry of the Cook Islands comes alive, whispering tales of our ancestors into the lives of your little ones.

OUR MUSE
Rangi Maramanui – Age 19 months

OUR WHY

Kia Orana, I’m Jewel Holford, the owner of Little Hands, a business I started in April 2023 after the birth of my son Rangi in December 2022.

During my journey into motherhood I noticed a need for more baby and children’s clothing and other items in the Cook Islands, especially suitable for our climate.

So I decided to source high-quality clothing with a unique touch of Polynesian designs from the Cook Islands, aiming to offer cute and comfortable clothing that reflects our native culture.

Personally I have always loved how we share our culture through storytelling, music, art, and dance. I envisioned the idea of incorporating our cultural heritage into children’s clothing as a beautiful way to share it with our little ones.

Let’s celebrate each milestone, each playful laugh, and every step of growth with the beauty of the Cook Islands.

Little Hands – Dressing the next generation in culture, comfort, and care.

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Mission
To create culturally inspired, comfortable, and high-quality children’s clothing that celebrates the beauty of Cook Islands heritage while supporting everyday play, warmth, and connection
Vision
To become the leading Pacific Island children’s clothing brand that blends tradition with modern comfort, empowering families worldwide to embrace culture through fashion.
Values
We value cultural pride, family connection, sustainability, quality craftsmanship, and joyful childhood experiences—woven into every product we create for our little hands around the world.